Media Relations in Sport ~ Paperback ~ Brad Schulz

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. This 4th Edition provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student interested in a career in sports media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communications problems that will invariably arise. All of these subjects and more are addressed, as are more specialised topics such as those dealing with event management, publicity campaigns, and ethics.Author BiographyBrad Schultz, PhD, is an associate professor in the School of Journalism and New Media at the University of Mississippi. His academic credentials include a bachelors degree in journalism from the University of Missouri (1984), a masters in telecommunications from Southern Illinois (1999), and a doctorate from Texas Tech in 2002. Schultzs area of research interest is the effect of new technology on sports journalism. He has published nearly two dozen research articles in scholarly journals, including the International Journal on Media Management, the Newspaper Research Journal, the Journal of Communication Studies, the International Journal of the History of Sport, and the International Journal of Sport Communication. He has also presented two dozen papers at scholarly research conferences in the US and Canada. In 2006, Schultz launched the Journal of Sports Media, a scholarly journal that publishes twice a year. He continues to serve the journal as editor-in-chief. This is Schultzs fourth book. His previous works include Sports Media: Planning, Production and Reporting (2005, Focal Press), Broadcast News Producing (2004, Sage) and Sports Broadcasting (2001, Focal Press). This year, his chapter on Sport Communication will appear in Introduction to Sport Management to be published by Kendall-Hunt. Prior to entering academia, Schultz spent 15 years in local television sports and news as an anchor, reporter, news director, producer, editor, videographer, and writer. Philip H. Caskey, MA, is a graduate assistant in Educational Leadership for the Center for Democracy and Citizenship for the College of Human Resources and Education at West Virginia University (WVU). He was the former Associate Sports Information Director at WVU. A native of Martinsburg, West Virginia, Caskey was the primary media relations contact for Mountaineer womens basketball and served as the secondary contact for WVU football. He also assisted with the overall operation of WVUs 15 other varsity sports and supervises a student staff that consists of three graduate assistants and two student assistants. Prior to his full-time tenure in the Sports Communications office, Caskey served two years as a graduate assistant in the office from 19992001 as the primary media relations liaison for Mountaineer baseball, wrestling, and mens soccer. A seven-time award-winning College Sports Information Directors of America national and district feature writer, Caskey is also an adjunct instructor in WVUs College of Physical Activity and Sport Sciences graduate sport management program and WVUs Perley Isaac Reed School of Journalism online curriculum classes. He has also served as media coordinator for numerous WVU and NCAA hosted sporting events. Caskey earned his BS in journalism, with a specialization in public relations, from WVU in 1999. He earned his masters degree, also from WVU, in sport management in 2001. Craig Esherick, JD, is an assistant professor in the School of Recreation, Health and Tourism at George Mason University. He teaches courses in sport management, sport governance and policy, and sport law. Prior to joining the faculty full time he was an adjunct professor at George Mason and an instructor at New York University. Esherick was formerly the head mens basketball coach at Georgetown University from 19992004, taking over for Hall of Fame coach John Thompson, for whom he served as an assistant coach since 1982. Esherick compiled a record of 103-74 during his tenure as head coach at Georgetown, where he played from 197478. He led the Hoyas to the 2001 NCAA Tournament Sweet 16 and the 2003 National Invitational Tournament championship game. As an assistant, Esherick was part of three Elite Eight teams and two Final Four squads, including the 1984 team that won the national championship. He also served as an assistant coach on the 1988 U.S. Olympic team that earned a bronze medal at the Seoul Games. Following his coaching career, Esherick was a writer and hosted an online radio show with AOL Sports. He then served as the vice president of athletic relations for CSTV while also providing content for the cable sports network. Esherick has also served as a television color commentator for college basketball games produced by the MidAtlantic Sports Network, ESPNU, Verizon FIOS, Comast, and Cox. He is also a member of the Arlington County (VA) Sports Commission.