The Fundamentals of Digital Fashion Marketing ~ Paperback ~ Clare Harris

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.Author BiographyClare Harris teaches digital fashion practices at the University of Southampton, UK. The Fundamentals of Digital Fashion Marketing Release Date Australia: March 9th, 2017