Public Relations, Cooperation and Justice ~ Hardback ~ Charles Marsh

Modern paradigms of public relations cluster into three camps along a continuum: egoism (e.g. forms of contingency theory that focus only on the wellbeing of an entity); redressed egoism (e.g. calls for subsidies to redress PR s egoistic nature); and forms of altruism (e.g. fully functioning society theory). This innovative public relations book draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive and sustainable than those built on conflict and egoistic competition. Most importantly, this book presents this synthesis in order to make a practical, not Utopian, case. It s a powerful, multidisciplinary, and well-documented case that envisions and enacts PR as a quest for cooperation and fairness, and that this is both practical and desirable - aligning the discipline of public relations with basic human nature."Author BiographyCharles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric. His research has appeared in Public Relations Inquiry, Journal of Public Relations Research, Public Relations Review, Journalism and Mass Communication Quarterly, Journal of Mass Media Ethics and other journals. He is the author of Classical Rhetoric and Modern Public Relations: An Isocratean Model and co-author of the textbooks Public Relations: A Values-Driven Approach and Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. His current research interests involve examining the fully functioning society theory of public relations. Pioneered by Robert L. Heath, that theory holds that a core function of public relations involves working to build humane and effective societies. Toward that end, he is examining public relations through the lenses of evolutionary biology, social justice and classical rhetoric. Public Relations, Cooperation and Justice Release Date Australia: July 13th, 2017