What is Value Investing?

The term "value investing" is bandied about so often, most people assume that everyone else knows what it is, what it means, and how it works. That really couldn't be further from the truth, especially for novice investors. More of us than would care to have to admit that we may not really understand the basics of value investing. Most books on value investing discuss the winning ways of Warren Buffett or Ben Graham - which is great for investors who know who those gurus are and can associate them with value investing. It's not so great for investors who hear and read those names in the media and really don't know who they are or why they're so important. And, most books on the subject are higher-level hardcovers geared for seasoned investors. Few outline the fundamentals of value investing, until now. Following the format of What is Six Sigma? proven author Larry Cunningham details the basics of value investing in What is Value Investing? From an explanation of Graham and Dodd (the fathers of value investing) to the eight rules of value investing, Cunningham explains everything needed to know to understand the nuances of this type of investing. Cunningham has established himself as an expert in this area, with best-selling titles including The Essays of Warren Buffett and How to Think Like Benjamin Graham and Invest Like Warren Buffett. Now, he provides the information investors should understand about the concept. At a time when stocks are "on sale" in today's down markets, value investing is in vogue. But value investors can find good buys regardless of the market, which is what Cunningham explains. Readers will find essential information on value investing, including: How to measure value of a stock; Why you should buy what you know (a classic Buffettism); Why management affects the value of a stock; Perfect for the readers who need more grounding before they read books like How to Pick Stocks Like Warren Buffett and aren't ready for higher-level tomes like Value Investing (a USD49.95 hardcover by Greenwald), What is Value Investing? is the perfect primer to help investors understand the fundamentals of value investing. Author Biography Lawrence A. Cunningham (Boston, MA) is a professor of law and business at Boston College and author of How to Think Like Benjamin Graham and Invest Like Warren Buffett.