Wine Marketing Online ~ Hardback ~ Bruce McGechan

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for the little guy. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers in this new book; Wine Marketing Online. Discover the secrets that successful wine businesses use to market their wines online. Learn how to increase your credibility Be seen as an expert by your local customers Generate traffic to your site using search engines & convert that into sales Utilise social media Ride the coming wave of mobile websites, apps, advertising and location based services Analyze your wine eCommerce software options Turn one-off orders into repeat loyal customers Share your enthusiasm for wine and really enjoy your business Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research plan.Author BiographyBruce McGechan is globally recognized as one of the most prominent thought leaders and published authors in wine internet marketing. A professional marketer who has worked for corporates, consulted to wine retail stores, and owned his own niche online wine store; he's at the bleeding edge of how the new internet world is affecting small wine businesses. Bruce McGechan is an expert on selling wine on the internet. He is founder of WineMarketingPros.com - a website community of wine businesses helping each other understand how to sell wine online.