Bobbi Brown Beauty Rules: Fabulous Looks, Beauty Essentials, and Life Lessons

From best-selling author and global makeup mogul Bobbi Brown, this inspiring beauty book for teens and young women features empowering life lessons, step-by-step application instruction, fabulous looks, and stunning makeovers. Hundreds of photographs of real girls and celebrity role models illustrate the best tricks and techniques Bobbi has culled from her remarkable career in the beauty industry. SALES HANDLE: The beauty bible for a new generation of teens and 20-somethings from global makeup mogul, Bobbi Brown, who sold 173,193 copies of her original teen beauty book 10 years ago. DISTINCTIVE: This is the only celebrity-authored beauty book targeted specifically at young women in their teens and twenties. With hundreds of images of real girls plucked from the streets (the girl on the cover, Sarah, was Bobbi's waitress in New Jersey), this book includes makeovers with step-by-step instructions as well as style advice from J. Crew's creative director Jenna Lyons. -Foreword by Hilary Duff -Bobbi is coordinating her new F10 products, which are designed for young women, and their packaging based on the look and schedule of our book. TREND: Bobbi Brown cosmetics is the fastest growing makeup brand within Estee Lauder and is expected to be a $313 billion dollar business by 2011. The brand is found throughout North America, Asia, Africa, and across the globe (about 50% of the business is overseas). CONSUMER: The new generation of 173,193 of young women ages 14-27 and their mothers who bought the original book, along with loyal customers of the Bobbi Brown products looking for practical beauty advice. VALUE: Think of this as a private beauty consultation with Bobbi Brown, with hundreds of photos covering everything from skincare, haircare, eyes, lips, cheeks, self-esteem, style, and overall health -- for just $24.95! This will be the go-to beauty resource for young women for years to come. NOTABLE AUTHOR: --Designated beauty expert for the Today Show; appears on air at least 1x/month --Author of five New York Times bestsellers --Appears on QVC every other month; she has sold $1 million in product in one hour --Major TV appearances including: Oprah, Rachel Ray, Martha Stewart, Ellen, Tim Gunn's Guide to Style, MTV's Made, CNN, and more. RELEVANT SALES INFO: Bobbi Brown Teenage Beauty (Collins, 2001, $25 HC/$18 PB) continues to be Bobbi's bestselling book (over 174,000 copies, Bookscan). BEAUTY RULES appeals to that same core teen audience, but is full of new material and contemporary advice that will resonate with the more sophisticated teens of today. Author Biography BOBBI BROWN NEW JERSEY AVAILABLE TO PROMOTE DURING HER TRAVEL SCHEDULE. PLAN FAR IN ADVANCE. Twenty years ago Bobbi Brown debuted a collection of lipsticks at Bergdorf Goodman in New York City. She has since taken the beauty market by storm, globally expanding her line of wearable, natural-looking cosmetics to high-end retailers in 47 markets throughout Europe, Asia, and North and Latin America. Bobbi Brown is the number one makeup artist in America, a New York Times bestselling author, the exclusive beauty editor on the Today Show, and a frequent guest on the Oprah Winfrey Show. She is the most in-demand makeup artist for top women's magazines and New York Fashion Week runway shows. *Featured as beauty expert on the Today Show and the Oprah Winfrey Show *Runway makeup artist for Badgley Mischka, Thakoon, Tory Burch, Rachel Roy, Sass & Bide, and Matthew Williamson *Inaugural makeup artist to Mrs. Jill Biden *Owns vacation homes in Bay Head, New Jersey and Telluride, Colorado