L'Oreal Paris Preference 9L Ultra Platinum

Dare to colour with L'Oréal Paris Préférence!

Discover the L'Oréal Paris Préférence Ultra Platinum Bleach. Our most advanced lightening technology of extreme lighting performance provides salon quality blonde at home, lifting hair up to 9 levels. Hair bonds are essential components inside the hair fibre. They are responsible for our hair quality. If impacted, hair can become dry and brittle. For the first time our bleach is enriched he with Bonding Technology to protect hair bonds whilst lightening with 80% less breakage* Because high-lift bleaching can leave hair fibre vulnerable, Préférence Ultra Platinum goes beyond lightening to prioritize hair quality. The new nourishing conditioner is enriched with high-definition purple dyes to neatrulise unwanted yellow undertones whilst deeply nourishing hair fibres and making hair 5x stronger* Whether you're making a bold change or refreshing your look, Préférence Ultra Platinum provides the strength and nourishment needed for your most luminous blonde yet. *instrumental test

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Lightens up to 8 levels
• No ammonia for a pleasant smell
• Brass-defying conditioner protects against yellow tones
• Leaves hair soft to the touch
• Conditioner lasts up to 8 weeks