Brand:Hummel
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The emotions of a moment in time, capturing the thunderous excitement of a legion of fans. When Sunderland secured European qualification for the first time in 53 years the feeling was like nothing else, a feeling that inspired the graphics of this Matchday range using the heartbeats of hundreds of supporters recorded in the Stadium of Light on that very day, 24 May 2026. This range will be worn by the players exclusively before their Europa League fixtures, carrying the passion and excitement of that day on the pitch for every game. A back neck sign-off reads 'The heartbeat of Sunderland AFC', a tribute to every fan, wherever they are and however they show up. One day, someone will ask you what it felt like. Show them this.